| PRE-CONFERENCE WORKSHOPS - September 30, 2008 | ||
| 9:00 | Continental Breakfast and Registration | |
| 9:15 | WORKSHOP A: Integrating CSR Initiatives with your Balanced Scorecard |
WORKSHOP B: Marketing and Branding:
Communicating Your CSR Vision |
| 12:30 | Network Luncheon | |
| 1:30 | WORKSHOP C: Sustainability, the New Competitive Edge: Building and Maintaining a CSR Program | WORKSHOP D: How to be Innovative in a Changing Economy |
| 4:45 | Adjourn to Welcoming Reception | |
The most popular CSR tools are stand-alone reports of environmental and social performance
following the Global Reporting Initiative. Reporting alone does not necessarily
reflect or spur strategic integration of CSR activities. Although examples abound
of CSR initiatives related to corporate core
competencies or unique business objectives,
there are few corporations that have changed
company-wide managerial hierarchies/reporting
lines, budget processes, personnel
performance assessment and/or other
aspects of organizational life in order to
engage operating managers in activities that
highlight social issues based on their strategic
importance. The workshop will introduce
a process to decentralize CSR leadership
using a balanced scorecard framework to
incorporate CSR metrics into your corporate
strategic management process. This process
will enable you to assess your strategy from
four perspectives: Financial, Customer,
Internal process and Learning and Growth.
In this workshop you will learn how to
process your CSR initiatives through all four
perspectives to achieve maximum results.
• Understand the value of CSR from each BSC Perspective
• Create a balance between doing the right thing and improving your bottom line
Monica Nakielski
Principal
Harmeda
CoreBrand has been helping clients for years to create a corporate brand strategy that
clearly communicates the vision of their business. In this workshop, you will learn the
comprehensive elements for branding your organization as being socially responsible.
Also you will understand what it means to go too far and what “green washing” your
brand can lead to. Through exercises and CoreBrand’s unique case studies, your organization will find what makes your CSR initiatives stand out from the crowd and how to effectively market those programs for maximum returns on communication spending.
• Comprehend the true value of ROI on marketing initiatives
• Find a socially responsible niche for your branding strategy
• Learn to avoid looking insincere and over-branding your cause
• Communicate a clear and concise brand strategy that is cohesive with your CSR values
James Gregory
CEO
Corebrand
The Corporate Social Responsibility movement has been an unqualified success story in corporate governance. But it is also a concept that must constantly evolve in order to retain relevance and add value. While once seen as largely a program for adding community value while positively impacting intangible corporate value, the rise of corporate sustainability initiatives and the growing body of evidence showing that share value tracks company “values” suggest that CSR has now become a central corporate objective. For the best companies, CSR issues have both risen up the corporate ladder and have been moved from “non-core” business “stove pipes” to core business management. Leading managers, consultants and thought leaders have a key role to play in helping corporate management understand that taking CSR out of its traditional “box” and mining the evolving CSR landscape for bottom line value will lead to both a better company and a better world.
• Learn the processes to starting a CSR Program
• Integrate CSR initiatives into the core company strategy
• Utilize management to sustain programs Roger Ballentine
The global market is undergoing unprecedented transformations as we set off the twenty-first century with the Age of Technology. In such a quickly evolving economy it is vital to stay innovative to keep ahead of the curve. However, with change also brings new global problems. How can an organization remain innovative while continuing to implement Socially Responsible programs? This workshop will provide a hands-on approach to using CSR initiatives as a method of creating that competitive edge you need to survive in today’s changing economy.
• Understand how CSR programs are the
new competitive advantage
• Learn how to keep up with the ever
evolving economy
• Work with methods and techniques for
driving innovation
Mary Wong
President
Office Depot Foundation
Presented By
In Association
with:
