| CONFERENCE DAY ONE AT A GLANCE - October 1, 2008 | ||
| 8:00 | Continental Breakfast and Registration | |
| 8:30 | Keynote: The Business Case for CSR and its Impact in the Global Economy | |
| 9:45 | BALANCED WORKLOAD: The Benefits of Being a Flexible Employer | |
| 10:30 | Break and Refreshments | |
| 10:45 | FUTURE STANDARDS AND REPUTATION: Using CSR as a Tool for Competitive Advantage | |
| 12:00 | Integrating and Aligning CSR to your Current Business Strategy | |
| 12:15 | Networking Luncheon – Sponsored by Earth Friendly Home | |
| Breakout 1: Strategic Partnerships |
Breakout 2:Strategic Philanthropy |
|
| 2:00 | Creating Synergy across Corporate Resources through Strategic Partnerships | Using Cause Marketing and Sponsorship |
| 3:00 | Break and Refreshments | |
| 3:15 | Embracing Employee Volunteerism as a Strategy for Employee Personal and Professional Development |
|
| 4:15 | MEASURING THE ROI OF CSR: A Cost-Benefit Analysis | |
| 5:15 | Adjourn: Networking Reception | |
| CONFERENCE DAY TWO AT A GLANCE - October 2, 2008 | ||
| 8:00 | Continental Breakfast and Registration | |
| 8:30 | BUILDING CUSTOMER LOYALTY: Tactful Advertising and Grassroots Marketing | |
| Track 1: Environmental Sustainability & Responsibility | Track 2: Marketing and Branding | |
| 9:15 | GOING GREEN: Environmental Sustainability & Organizational Protection |
Internal and External Marketing of your CSR Program |
| 10:15 | Break and Refreshments | |
| 10:30 | SUSTAINABLE GROWTH: Consumer Perceptions and Engagement |
BRANDING AND STRATEGY: Mainstreaming your CSR Program |
| 12:00 | Network Luncheon | |
| 1:00 | CSR as an Innovation Catalyst: How to sieze the Opportunity | BRINGING AUTHENTICITY TO YOUR BRAND:Staying Away from “Green Washing” |
| 2:00 | Proving Accountability of CSR | |
| 3:00 | Break and Refreshments | |
| 3:15 | CREATING TRUST THROUGH TRANSPARENCY: Measurement Standards and Success Metrics | |
| 4:15 | Conference Adjourn | |
Some organizations have instituted CSR programs simply because it’s the right thing to do. However, in the interests of investors and stakeholders, executives must look at them in terms of their overall impact on the bottom line of an organization. Today, consumers are often willing to pay higher prices for socially supportive
products. This is managed within the company through its operations, products or services and through its interaction with key stakeholders such as employees, customers, investors and suppliers. Is “Corporate Social Responsibility” a contradiction in terms? If so, why are an increasing number of companies embracing it? What do they hope to gain? What global forces are affecting how businesses operate? How can your company benefit from CSR?
Stephen Jordan
SVP
U.S. Chamber of Commerce
The concept of 9 to 5 has changed dramatically
over the past decade. Becoming a flexible
employer is inevitable: technology allows it,
and top talent demands it. Learn the best
practices that will help you implement strategies
to improve retention, recruiting, morale,
and profits through:
• Integrating flexible work arrangements for current and future employees
• Offering internal programs and seminars surrounding work/life balance
• Creating a more productive and effective work environment
• Tapping into top talent not available through conventional methods
Maria Goldsholl
COO
MomCorps
Business’ can no longer look at CSR simply as good ethics or a feel good initiative. CSR is a modern tool for competitive advantage, it’s good business and the sooner organizations realize the impact CSR benefits can have in sustainability the sooner an organization can
get on to growing their business. This session will discuss CSR and its competitive advantage
financially, the impact on growth and its positive return on investment. In this session you will learn sustainability impacts through:
• Building and positioning in better strategies for new business markets
• Attracting and retaining business partners
• Creating a better reason for customer loyalty
Lauralee Martin
COO, CFO, Director
Jones Lang LaSalle
There is no doubt that CSR is here to stay. So what are the essentials to integrating CSR into the corporate strategy? And how do you align CSR so that, it helps meet the organizational objectives. Learn best practices for CSR, focusing your company’s business resources and ideas to align with your current overall business strategy.
• Aligning CSR with Corporate Business Objectives
• Determine a CSR theme
• Working with NGO’s and private sector groups for win-win solutions
• Design your CSR strategic framework
• Measuring ROI: What does success look like?
Patty Riddlebarger
Director of CSR
Entergy
Managing CSR initiatives in your organization is a complex challenge that can be simplified by following a few important principles. It’s not enough to just create a CSR initiative, organizations must learn to manage CSR programs so that it helps in achieving organizational performance and overarching objectives. In this session you will learn best practices for gaining a competitive advantage.
• Learn practices for managing
• Understand good ethics and governance initiatives
• Embolden your managers through performance management metrics
Brad Allenby
Lincoln Professor of Engineering and Ethics,
ASU; Consultant and previously VP Environmental Health & Safety
AT&T
Every day an organization gets requests for philanthropic causes, and every day organizations give after accessing the social impact of each cause. However, is your organization looking to create synergy between its strategic objectives as well as the cause they support? It’s high time to defer the abundant requests for philanthropy and
ensure that all corporate resources given out helprelate back to achieving organizational objectives by creating an essential strategic philanthropy plan. This session will give insight on best practices to:
• Create a strategic philanthropy plan
• Decide on building partnerships with government vs. NGO’s (non-government organizations). Pro’s and Con’s
• Find funds without effecting your bottom line
• Monitor partnerships using key performance indicator
Over 2 billion dollars last year was spent on cause marketing. With that kind of money
being invested into CSR initiatives for branding only, it is essential to separate your organization from others. Understand the pro’s and con’s of cause marketing and get an edge on the competitive market place by targeting specific organizations to enhance your business development and marketability. Mutual promotion commitments between companies and nonprofit organizations can lead to a higher return on investment. In this session you will learn how to:
• Create a strategic philanthropy plan
• Decide on building partnerships with government vs. NGO’s (non-government organizations). Pro’s and Con’s
• Find funds without effecting your bottom line
• Monitor partnerships using key performance indicators
Mary Wong
President
Office Depot Foundation
Fuel your workforce! Studies show that employees
who volunteer are happier and healthier, resulting
in less absences, illness and overall higher productivity.
Learn models and strategies to successfully
plan and implement workforce planning techniques
to accelerate productivity by:
• Engaging employees in volunteering, philanthropy, community development and environmental stewardship
• Gaining a competitive advantage in recruiting and retaining employees
• Building leadership potential of employees
• Creating and Building Internal Reputation
• Achieving internal endorsement of programs from your shareholders and senior management
Michael Carren
VP and National Director of Employee Engagement and Volunteerism
JP Morgan Chase & Co
It is essential for corporations to see a return on investment for any process or program. Will you see results from CSR? Will the costs outweigh the benefits? How much will it cost to integrate an initiative and at what scale does your organization implement a strategy? This
session will teach best practices and assess the cost benefit analysis for a CSR program into your daily business practice. Learn how to:
• Gauge the effects of your CSR program by knowing how to populate and track your ROI
• Implement key measures to report progress
• Make reporting transparent to your market and customers
• Assess the return on investment from CSR marketing on cost savings and brand loyalty.
Long term brand identity can’t relate back to just one ad campaign or program. Corporations must maintain their message consistently, yet appropriately to attract the right customers. In 2007, HSBC launched its first consumer green initiative bringing its long standing corporate values down to the consumer level. In 2008, HSBC continues to build on its leadership position in environmental stewardship to attract green consumers. Learn innovative principles
and practices to help your business inform and inspire value-driven consumers to think and take action.
• Engage your employees
• Enhance your reputation
• Build brand loyalty
• Increase your customer base
• Improve community awareness
Nicole Rousseau
VP Retail Marketing
HSBC
Sustainable competitiveness demands the simultaneous improvement of economic, environmental and social performance in the short and the long term. This transforms the scope of corporate responsibility, accountability and performance. The extension of business responsibility has a direct impact on strategy, organization management. This session will discuss:
• Innovation in every compartment of business activity
• Systems for tackling their carbon footprint
• Tools and tips needed to implement green efforts
• Making long term investments that consistently show short term results
Lauralee Martin
COO, CFO, Director
Jones Lang LaSalle
You can’t sell what you don’t believe in. Corporations must have internal awareness and commitment before leveraging external promotion. How do you do that? The best way to
communicate your commitment to your CSR program is through compelling and easy-to understand information. This will translate to strong branding and market recognition.
• Effectively communicate your efforts internally and build a brand that will help make employees your greatest ambassadors
• Leverage outside tools to successfully market your green commitment
• Illustrate the value of environmental responsibility to all your stakeholders and connect with your target audience
Chris Beekhuis
CTO
Fat Spaniel Technologies
Businesses require trust from consumers to purchase their products. But today, trust is much harder to come by as businesses are more visible and, more exposed then ever before. Consumers are just as concerned with how products are created, delivered and
sourced as they are with traditional areas of quality and service. As consumer demands
change, how do you grow your enterprise and benefit financially from conscious
consumers?
• Comprehend the changing impact of CSR on your business - from a cost to a revenue
opportunity
• Understand the customer value proposition
• Learn how to create transparency for, and engage with, your customers
Jeff Hittner
Corporate Social
Responsibility Leader
IBM Global Business Services.
Long standing corporations must grow, develop and successfully re-brand as responsible corporate citizens to survive. A product is only as good as its marketability. Learn how CSR
efforts at a company in the “Sin Industry” improved public perception and led to an
improved regulatory environment.
• Using reputation management to increase public opinion
• Effectively elevate your CSR program to enhance branding
• Strategically mainstream your CSR program
Jennifer Shatley
VP Responsible
Gaming Policies and Compliance
Harrah’s Entertainment Inc.
New regulations and changing customer expectations around ‘green’ and other elements of
social responsibility have the potential to transform your business and your bottom line.
Unleashing this potential requires more than merely complying with applicable laws, however.
It requires a new mind set and cultural change: listen, question, and collaborate. Cisco will share actionable advice for recognizing the innovation opportunities presented by CSR and for converting them to business value. Hear how Cisco coordinated with a customer to reduce packaging volume by over 75% and how it is aligned with an electronics industry group to enhance and assure the satisfaction of the global electronics manufacturing workforce.
• Identify the innovation potential in CSR
• Translate innovation into business value
• Measure your success
Edna Conway
Senior Director Advanced
Compliance and Social Responsibility
Cisco Systems
Extend beyond the mediocre brand image of “Green Washing”. Learn how to infiltrate your business with true, sustainable initiatives that support and bring authenticity to your company.
• Create achievable sustainable initiatives
• Utilize your marketing ROI to garner executive level buy-in for your green initiatives
• Discover areas of growth and development through customer and vendor feedback
• Improve your supply chain and manufacturing operations to support a more legitimate
sustainable brand story
Paul Murray
Director of Environmental
Health and Safety
Herman Miller Inc.
What consumers say and what they do can be very different. You can’t assume being socially responsible will automatically translate into a positive return on investment. Determining the effectiveness of a CSR program should be part of a comprehensive evaluation of total brand value — including both the product brand and the corporate brand. The most effective programs are when your business processes are aligned with the culture and behavior of the corporation and all of your communications reflect a consistent CSR corporate positioning. In this session you will learn strategies to:
• Differentiate yourself from the competition by showcasing your CSR efforts in your core
brand values
• Build your brand through clear, concise and consistent communications
• Measure how CSR initiatives impact corporate reputation
• Identify techniques for measuring ROI for CSR and its impact on revenue and stock performance
James Gregory
CEO, CoreBrand
Well-executed CSR campaigns can build major points that may help defuse a potential
future company dilemma. It’s essential to measure and report social, environmental, and financial performance and allow transparency of effectiveness for building trust. Learn great
strategies for:
• Setting benchmarks to ensure success
• Direct strategy in compliance with governance and ethics
• Creating performance metrics and measures
Mike Ramirez
Lead Corporate
Social Responsibility Executive
Herman Miller Inc
Presented By
In Association
with:
